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Wow, thanks for this article, what a great piece of info! I am not American, have no idea about setlzer or its taste (this thing is unkown in Europe, or at least where I live). Is it similar in taste to beer (if this is malt beverage, so like beeer but but with some flavor?). I am no expert, but I think this is a fad because I do not believe one can build culture on such thing (unless it is really close to beer). From what I read it is young-people thing, as you mentioned, there was cider and other hipster things. Watched couple of YT videos, mostly kids tryign the taste of it etc. But this is great company, so I will follow. Thanks again for this great piece you have written here!

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Hey. So yes hard seltzer is very much a new American thing. Truly is just moving to UK. It's very possible that it could be a fad like craft beers and cider and wine coolers etc.

It doesn't taste like beer at all. It's sweeter and fruity but has a crisp carbonation to it. Maybe like a much less sweet version of Sprite or Fanta for comparisons.

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